Born in Aba, where Tibetan and Qiang cultures meet.
From this highland landscape comes a way of seeing — shaped by movement, resilience, beauty and cultural memory.
CONTEMPORARY JEWELLERY,
ROOTED IN TIBETAN CULTURAL HERITAGE.
CHIRU draws from Tibetan cultural heritage and reinterprets its visual language through a contemporary, international approach to jewellery.
We are not here to recreate the past.
We take what endures — its spirit, its beauty and its way of seeing — and translate it into jewellery for the present.
The result is distinctive, wearable and quietly expressive.
CHIRU is jewellery with a point of view.
We believe jewellery should evolve with the wearer — in form, material and expression — while carrying something more lasting: meaning.
Materials, form and language move with the present.
What endures is meaning.
VERA LI · དབྱངས་ཅན།
I created CHIRU from a simple belief: heritage should not be preserved only in the past. It can live in the present, in new forms, and in the way we choose to see the world.
I come from Aba, where Tibetan and Qiang cultures meet. Growing up close to this landscape and its cultural memory shaped the way I see beauty — not as something fixed, but as something that can evolve without losing where it came from.
CHIRU is my way of carrying that heritage forward.
I do not want to reproduce traditional jewellery. I want to understand what lies beneath it — the spirit, the rhythm, the strength, the beauty — and give those ideas a new form.
“What I carry forward is not a form, but a way of seeing.”
— VERA LI
Founder & Creative Director, CHIRU